The transformation of mobile devices has opened up new vistas of seemingly endless opportunities to the world, especially that of mobile apps. The mobile app industry has grown with breathtaking pace in the last couple of years and it could be over $6 billion app development market by the end of this year. In the business world, the development of new apps help people to improve their business quality by performing several tasks by being a part of their business strategy and making them a huge amount of profit. There are many businesses which fail after specific amount of time in spite of having immense potential just because of lacking in many aspects like proper business process, proper selection of technology or management.
The primary opportunity available to business today is mobile-and mobile apps are the heart of engagement with users of all kinds-customers, partners and employees. Mobile is changing the way we work, and provides a tremendous opportunity to the businesses to help them to transform and grow. A consistent rise of smart phone penetration has made it mandatory to all business to take the help of innovative apps to make themselves more visible in front of the customers, easy to find and let the customers know what kind of business they offer. The highly developed mobile apps for gaming, banking, productivity and online shopping and many more are the tools to promote your business in a swift and steady way. The mobile app development industry has revolutionized the global business scenario.
If you think that mobile apps are solely for big name brands, you are mistaken. More and more small and mid- size businesses are following the mobile trend, understanding that an effective mobile strategy involves more than just a mobile friendly website.
Benefits of Mobile Apps:
The workforce is becoming increasingly mobile with many organizations shifting day to day business process from paper forms to mobile apps. Companies have started to realize the benefits of using apps for their operations. Here are few benefits it brings into your business
1. Be visible to customers to all times
2. Create a direct marketing channel
3. Provide value to your customers
4. Build brand and recognition
5. Stand out from the competition
6. Cultivate customer loyalty
7. Fast and easy to use
8. Instant enrollment
9. Rich data capture in real time
10. For your business, apps bring speed, volume of information and advertising.
In this modern world more and more of our interaction occurs online on mobile devices. Over 77% of the world’s population is online. This new way of simple access for consumers is catching on with a staggering amount of smart phone owners purchasing goods and services from their phone. So how do you capitalize on this new mobile technology? The answer is very simple: develop a mobile app.